‘Jump Design Studios’ of London were evidently not out of their depths, forgive the pun, when they completed this unlikely refurbishment of a deep sea submarine.
This has to be one of the most eccentric and surreal projects that this creative design team have had to tackle. The project was a very special commission to celebrate the 250th anniversary of the iconic ‘Guinness’ brand. As part of this milestone celebration Guinness ran a competition called the ‘Guinness Sea Experience’
Most unusually, ‘Jump’ was asked to design a deep sea bar to fit inside the still active submarine. The theme of the interior was to reflect the Guinness brand statement ‘Alive Inside’. For this the design team chose to produce a particularly futuristic interior design. This was a challenging project on many levels, not least the small dimensions and awkward shape of the vessel. The new Guinness bar had to fit into an area measuring just 11m2. Glass reinforced plastic was the material used to restyle the submarine’s interior. It is a highly versatile material and enabled a particularly fluid and sleek refurbishment. The resulting futuristic interior design would look just as at home in a space craft as in a bar at the bottom of the ocean.
Seating is arranged in comfortable sculpted hollows, the tables and main bar are all molded as part of a continuous inner skin or shell. The sculpted interior is sleek and super streamlined; it is completely covered with rubber disks which resemble stylized bubbles. Some of the disks have been hollowed out especially to contain the all important Guinness beer cans and glasses, while others have been converted to become part of a random and atmospheric LED lighting system.
The expertise of carpentry and engineering specialist Nicholas Alexander was vital in the construction of this fantastic futuristic interior design, which had to meet the highest health and safety regulations associated with a deep sea going vessel. The whole inner volume of the bar was prefabricated in Nicholas Alexander’s workshop before being installed in the Guinness submarine.
The completed Guinness deep sea bar did indeed take a trip to the bottom of the Baltic Sea with the lucky competition winners on board.