This feature acts as an introduction to the lively and influential design company ‘Vitra’, which is based in Switzerland. Vitra’s enduring passion is to: improve the quality of private homes, offices and public environments, through their unique design vision.
As you will see, they go to extraordinary lengths to achieve their ambitions in creating life enhancing designs.
Life Enhancing Designs by Vitra of Switzerland
Vitra’s products and ideas are developed in collaboration with both technical experts and some of the most creative international designers. Vitra’s main desire is to
“…create interiors, furniture and accessories that are functional and inspiring”.
‘Vitra’ Does Much More than Produce Life Enhancing Designs
The leading principles that guide the company are to establish sustainability: of materials, construction techniques, and importantly, aesthetic appeal. Success in this has already been achieved as illustrated by Vitra’s ‘Classics’ collection which include life enhancing designs that have remained popular since the 1950’s. One outstanding example of this is the lounge chair and ottoman originally created by Charles and Ray Eames in 1956. Visitors to the fascinating ‘Lounge Chair Atelier’ may watch the handcrafting of these particular design icons, and if they wish to order their own chair and ottoman, these can be customized to suit personal tastes. This facility is a remarkable enterprise by Vitra as are the Vitra Campus and Vitra Design Musem. These initiatives prove that this forward thinking company has become an extraordinary contributor to the holistic world of design and architecture. Through visiting these places potential customers have the opportunity to gain an enhanced understanding of the processes that underpin the evolution of cutting edge modern design.
The Sustainability of Producing High Quality Life Enhancing Designs
Environmental protection and sustainability are not something that Vitra has to worry about. They are not new to the concept of protecting the environment and have been aware of the need to manage the design and manufacture of their products in an ecologically, socially and economically responsible manner since the beginning. They view sustainability as an
“….aspect of design that has always been a part of the company’s industrial culture. At Vitra, it goes without saying that furniture is valuable when its production, utilization and recycling does not harm people or the environment.”
Life Enhancing Interior by Vitra
The responsible attitudes of designers Charles & Ray Eames originally guided Vitra’s approach to sustainability in a number of ways. The notion of making long lasting durable products is the key to the Vitra’s role in establishing sustainable development. Their argument is that, designs that only have a short life span are in the long term costly and wasteful. Evidence in support of making high quality life enhancing designs can be witnessed regularly. Frequently, examples of well made classical furniture are passed down offering future generations, decades of use and beauty.
Contemporary Office Design by Vitra
Additionally, Vitra has been actively involved in researching sustainable development since 1986 through its project “Vitra and the Environment”. As a result of these activities, Vitra operates under the most stringent guidelines to ensure standards within the areas of work conditions, safety and health protection, etc.
Rolf Fehlbaum, Chairman of Vitra says
“Sustainability is just like morals: one should live by them and not just talk about them. Our roots in modern design make the first step easy: we make products that avoid the superfluous and last for a very long time.”
Life Enhancing Design can be Uplifting and Fun
You could be forgiven for thinking with that Vitra’s roots in classical modernism and their concerns with sustainability might result in rather somber and serious designs. However, Vitra’s life enhancing designs are positively uplifting and retain a youthful appeal. Lively color, pattern and shapes combined with clean lines ensure that the Vitra product range retains a vibrant freshness. The overtly modernist styles have a timeless appeal and Vitra’s complimentary range of furniture and accessories provide all the items needed to create a super stylish, light and breezy interior design scheme. A home, an office or a public area furnished by Vitra definitely exudes a healthy feel good factor.
Office Interior Design by Vitra