“What do you get when you combine 4,000 square feet of space, 3,000 square feet of steel, 5 forty-foot shipping containers, 2 sixty inch LCD TV’s, and a claw machine?
You get the biggest build we’ve ever done, otherwise known as the Google Garage at the TED Conference.
This week we turned the Long Beach Convention Center into the biggest claw machine ever by using a crane to move our containers over various structures to be pieced together in the Convention Center courtyard – with about 250 feet of breathing room on every side. If you’ve ever played a claw machine, you know that you don’t always get the prize. Well, we were feeling lucky. When it was all said and done we built a giant, indoor-outdoor, fully customized venue that will keep TED guests completely immersed in the culture of Google. The Garage was outfitted with two viewing areas to watch the TED Talks, a coffee and snack bar, a charging station, multiple YouTube stations, and a claw machine.
With two weeks to design, build and piece everything together, the Google Garage project truly expresses our capability to breathe life into decommissioned shipping containers in an innovative way. We would like to thank our agency partner Sub Rosa for this amazing opportunity. The creativity and adaptability applied to this project for Google surpasses anything we’ve done, so far. But our commitment to designing, developing and deploying modified shipping containers is a principle that we apply to every project we undertake. This may have been our biggest project yet, but trust us, it won’t be our biggest project ever.
Did we mention the claw machine? ”